Step back.
Reframe.
Move forward.

Build resilience by designing the conditions for better change.

insights + ideas
Closing the Small Business Resilience Gap: What We’ve Learned and What Comes Next

Most small businesses don’t fail during disasters—they fail in the recovery. After working with 70+ organizations, we’re seeing a clear pattern—and a critical gap to fill.

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Diverge, Converge, Repeat: The Secret Sauce of Team Creativity

Learn the secret structure of successfully getting people together to problem solve and narrow in on creative new ideas.

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The Eight-Second Reality: Reframing Leadership and Organizational Change

In an era of shrinking attention spans, organizational culture and leadership practices must align with how people naturally engage with information today.

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We don’t just help manage change; we empower teams to thrive within it.

  • two people checking in with eachother

    Reframe inconsistent team communications

    by establishing clear norms, tools, and practices for collaboration.

  • gear with an arrow icon

    Reframe outdated systems

    by streamlining processes and crafting policies that align with current goals and values.

  • map with two markers icon

    Reframe apathy

    by engaging teams with meaningful work, clear purpose, and shared ownership of outcomes.

  • two people making magic icon

    Reframe hierarchy

    by empowering individuals at all levels to contribute and lead with confidence.

  • three leaders with a north star icon

    Reframe leadership gaps

    by equipping leaders with the skills and confidence to inspire, guide, and grow their teams.

  • two people holding a flag icon

    Reframe silos

    by fostering cross-team collaboration and shared purpose through open dialogue and aligned goals.

What is human-centered?

Human-centered design is an established approach that considers the multiple layers of human experience while problem solving, focusing on the unmet needs of the customers or constituents you are serving.

Design thinking embraces an iterative creative process.
It supports the refinement of multiple solutions through iterative change and testing versus a solution created with a one-and-done approach.

Our Clients

  • Vital Communities, Inc.

  • “Peter and Michelle provided the right-sized solution we needed, combining expert insight, thoughtful facilitation, and practical guidance. Their support gave us a clear path to transition CATMA from a legacy organization into a confident, forward-looking leader in regional mobility.”

    Sandy T., Executive Director, Chittenden Area Transportation Management Association (CATMA)

  • “Peter and Michelle helped our leadership team through a strategic planning and engagement process.  Their skills at communication and facilitation, along with their unique ability to sift through organizational challenges have been critical to enabling our team to both build greater understanding and identify important priorities and actions.”

    Sue M., Executive Director, Capstone Community Action

  • “Reframe Lab transformed an early-stage idea for ClimateReadyVT into a high-value, participant-centered program guided by human-centered design. They shaped the concept and facilitated successful delivery to a diversity of small businesses and organizations, resulting in meaningful impact for our participants while strengthening climate resilience across the state.”

    Roxanne V., VBSR Executive Director

  • “Michelle’s visual storytelling guided well over 100 participants through a very difficult discernment process, in a way that facilitated an outcome we all felt great about.”

    Elissa J., Lead Minister

  • “Peter’s ability to cut through noise allows those around him to truly focus on what is important, what can be achieved, and how to get there.”

    Christopher S., CEO of National Professional Services Firm

  • “Michelle is an incredible thought leader and training partner. She has helped me create learning programs that spark passion among non-designers about why design is important and how to embed design concepts in their approach to work.”

    Marti K., Innovation Learning Practice Leader

  • “Peter is an exceptional strategic planner.”

    Michael M., Management Consulting Vice President

  • “Michelle’s attentiveness to where individuals are during the group process while providing structure and movement forward is unparalleled. She really understands the barriers and dynamics at play WHILE engaging everyone in solution focused design.”

    Jennifer J., Director, Social Work Training Partnership

  • “Peter’s work always incorporates a flexible strategic approach that is notable for his innate ability to genuinely understand and proactively anticipate the needs of stakeholders. His approach ensured that the deliverables materially contributed to the initiative’s success.”

    - Richard P., Large City Agency Executive

  • “Michelle was fantastic at putting people at ease and generating a festive fun environment for everyone to shine and have voice.”

    Skye C., Founder/CEO, SaaS Company

Let’s chat.

No engagement is exactly the same.

Curious? Sign up for a free 30-minute consultation to see what it could look like for your team.

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